Foreign trade winter, Guangzhou Tongyuan Plastic Products Co., ltd. turns to sale in domestic market and it's tasted blood.

At the end of January 2020, covid-19 epidemic swept across the country, caused an emergency closure of cities and the extension of the Chinese New Year holiday, leaded to the shutdown of most enterprises for nearly two months.Fortunately, the epidemic in China has been effectively controlled. Guangzhou TongYuan plastic products co., ltd. actively responded to the national deployment of the "two hands" work, responded quickly and took immediate action, and resumed work and production in February.

Global outbreak: domestic foreign trade channels are under attack
In the middle of march, the epidemic began to break out on a large scale abroad, which impacted the domestic foreign trade channels to some extent.

In the first quarter of 2020, guangdong's foreign trade totaled 1.37 trillion yuan, down 11.8% from the same period last year, according to a report by Southcn.

Of this, exports reached 792.64 billion yuan, down 14.4 percent. Imports totaled 576.86 billion yuan, down 7.8%; The trade surplus was 215.78 billion yuan, a decrease of 28.1%.

Guangzhou TongYuan plastic products co., ltd. is not an exception, the original foreign customers were significantly reduced the order of garbage bag. In Europe and the United States, the order of drawstring garbage bag fell by as much as 50%.

Self-help action: walk on multiple legs
In April, guangzhou tongyuan plastic products co., LTD., the order of drawstring garbage bags on the the foreign customers have been close to zero, there are several customers in inquiry, but no one confirmed the order, no order means no income.

Because the channel of foreign trade was almost cut off, the company's costs kept rising. The same source keeps the factory running on a piecemeal basis.

To reverse the situation, guangzhou TongYuan plastic products co., LTD., had an emergency shareholder meetings, the transformation of intensify in the domestic market to develop, adopt the method of "multiple leg to walk", using the petrochemical giant Exxon mobil's high-performance materials, plans to high-end bags series products through wholesale, agents, retail, business channels to open up the domestic market.

Self-created brand: focus on sorting garbage bags

To actively respond to a nation to handle garbage classification, publicity of garbage classification work, enhance people's awareness of garbage classification, to speed up the construction of ecological civilization city, TongYuan founded the "sharp" king of independent brands, to open Tmall sharp king flagship store and alibaba shop specializes in free tore the classification of draw string bag, tore exclusively for the European and American high-end from draw string bag to fully into the domestic market

“Ruiwang” brand garbage bag sales in the first quarter increased by 200%

"The foreign market is not optimistic now, for the main export of the same enterprise, pressure is certainly some, but not very hard, because our enterprise has a group of 'Wolf culture' of employees, this year's Q1 quarter ruiwang brand domestic sales growth of 200%.This year, the trade in raw materials will reach the ambitious target of 700 million yuan.The Sales manager of Guangzhou tongyuan plastic products co., LTD. ,Jim Zhan said.

Public information shows: Guangzhou Tongyuan plastic products co., ltd. was established in 2006. Registered capital of 103 million yuan, annual production capacity of 20000 tons, annual sales of nearly 300 million yuan, is the  quality partners of Exxon mobil, Vipshop, CSPC, China southern airlines, Taiwan Formosa plastics, McDonald's, Falcon, Hotpack, Safeway, China's cnooc, white swan, gulf, Chesapeake,etc.